Diner - 0 to 11,000 users in 6 months for a new restaurant feedback app

Diner is a secret dining marketplace that compensates everyday people for providing detailed feedback on food, vibes, and service at restaurants. Diners experience meals anonymously while capturing insights that restaurants use to evaluate locations, test new menu items, and understand operational performance across their network. We designed, and launched the entire mobile app from the ground up, working intensively with the founding team to bring the platform to market.

Mobile app

Marketplace

90% onboarding completion | 11,000 users | 220 cities in less than 6 months

90% onboarding completion | 11,000 users | 220 cities in less than 6 months