Turning first-time users into repeat customers, for an AI mentor platform

Sounding Board makes mentorship accessible by connecting users with AI versions of their favorite authors, speakers, and thought leaders. Instead of waiting months for a coffee chat with someone successful, you can have a conversation whenever you need guidance. DugDug partnered with the team to refine the product’s design direction, integrate SMS based onboarding, and identify opportunities to increase repeat engagement beyond a user’s first session.