Redesigning Mylo's digital experience, to simplify the way customers get insurance quotes.
Mylo, a digital insurance broker, helps customers find the best insurance by connecting them with multiple partners. Our team was engaged by Mylo to enhance their personal lines experience, focusing on improving the process for customers seeking home and auto insurance recommendations and quotes. We set out to solve a quoting experience that had high drop off, was extremely long, and frustrated customers.
Mylo
Finding quick wins and bigger opportunities
We audited Mylo's existing experience and mapped out where users were getting stuck. Our assessment separated low-hanging fruit from foundational UX problems, giving the team a clear roadmap for immediate improvements and longer-term strategic work.
Streamlining the quote flow within regulatory constraints
Insurance quoting has a ton of legal hoops to jump through. We redesigned the flow to remove friction wherever possible while keeping regulators happy. Our detailed documentation made it easy for stakeholders to see what changed and why it wouldn't create compliance headaches.
Getting users quoted in half the time
We cut the repetitive stuff, letting users add or remove cars and drivers on the fly, pre-filling known info, and combining home and auto quotes into one flow instead of two separate forms. Address lookup handled duplicates automatically, and we buried optional questions so users only saw what actually mattered.
Outcomes
Our redesign delivered measurable impact across the board. We reduced the quote flow by 81% reduction that got users to their quote in half the time. Support calls dropped 30% as the clearer experience meant fewer confused customers reaching for the phone.
